We are a New Economy Company which has taken the South African Property industry by storm.
We hand pick developments from the "hot spots" throughout South Africa. Our unique marketing strategy includes investor seminars, property exhibitions, website and electronic communication to our member Agencies.

Platinum Developments sell out more quickly, Platinum Investors build a National Property Portfolio, Platinum Estate Agents sell property all over South Africa.

To be the number one property business in South Africa.

To secure the most value enhancing developments, and to market these properties, through the most educated, empowered and motivated Principal Owned Estate Agencies.

To present all parties - Agents, Investors and Developers with the best opportunity to buy and sell the most valuable properties at the best possible price with great capital appreciation prospects.

"Our Value Proposition is Enormous!"
says Cherie Eilertsen (CEO Platinum Planet)

"Developers are mandating Platinum because of our immediate National exposure, unique marketing ability, and access to a huge Investor base. Investors are lining up to get in early and secure the best stands in prime developments. Estate Agencies are joining us to be part of a National Company, which offers the opportunity to sell highly sought after developments."

Cherie Eilertsen, chairperson and founder of Platinum Planet has 12 year track record training, motivating and enthusing South African Estate Agents. Her material is practical, and agents who implement it, experience dramatic growth in sales. Cherie travels overseas on a regular basis, visiting property companies and staying on the cutting edge of global industry trends. Cherie has been rated one of the three most influential people in the South African Property Industry and Platinum Planet is the culmination of all her years of service to the Real Estate Industry.

What Platinum Planet Offers

• Platinum Planet is the largest Property Company in South Africa.
• We have a National Sales Team of over 200 independent Estate Agents.
• Vast I.T. capacity – we SMS/E-mail our Agencies and Investors telling them of any new developments we mandate. We have the capacity to send 4000 e-mails per min, 20 000 sms every 5 min. This way we have access to our vast Investor Network.
• We showcase your developments on our website – www.platinumplanet.co.za . Currently we average 5000 web visits per hour
• Our agents are able to reserve properties online 24 hours a day any where in the world.
• We provide information on buying into our developments. Detailed research is done on the immediate area and its capital growth capability in the years to come.
• We educate our agents and investors to buy/sell property with a good return on investment  (ROI)
• We obtaining end user finance through Platinum Bonds which gives us better control over sales and delivering guarantees.
• Website advertising and SMS communication is a huge marketing benefit.
• Private placements to be offered to our Investors.
• Development gains momentum immediately!
• We host Investor presentations to market and sell developments.
• We equip all Agencies to sell our mandated developments.
• National and International exposure vs. local exposure.
• Our member Estate Agencies bring development opportunities to us, which we offer to our developers.

Our basic marketing procedure:

• Our in-house graphics and IT departments will create a basic showcase of the development on our website. Displaying the following information:
• Detailed development description and advantages
• Site plans/Unit plans (which ever applies)
• Price overview (Price list)
• Buying process
• Online reservations system  (which is active 24hour daily) 
• Development’s Agreement of Sale, behind an access code only available to Platinum Agents.
• Easy downloadable e-broacher that can be sent to investors.

Basic training and informing days will be scheduled for Platinum agents across the country. These training days informing them about the new development and how to sell this to there investors.

What makes us unique it our capability to summon a great amount of investors together across the country at our investors evenings. At our June the 20th 3 year celebration Investors Evening we managed to summons over 2000 investor at the Monte Casino Ballroom. 

The development will be showcased around the country in all major cities at Platinum Investor Evenings like the above mentioned. Some developers prefer private launches which is also possible.   

Most of the marketing procedures depend on the type of development and the complexity of it. We will only be able to give a formal marketing proposal once all factors of the development have been examined.